Fast food chicken franchise Nando’s latest campaign to get
SA to question xenophobia and intolerance has sparked
controversy, with the SABC refusing to air one of its adverts.
The public broadcaster was to air the ad for Nando’s new
meals, promoting diversity and anti-xenophobia, on
Thursday night, but while viewing the footage, it pulled the
plug on the ad because of its “xenophobic undertone”.
The broadcaster told Nando’s the advert violated the
Electronics Communications and Transactions Act and the
Advertising Standards Authority (ASA) code.
The video begins with a few people with bags jumping over
a fence at the SA border, followed by a voice-over which
asks: “You know what’s wrong with South Africa?” “It’s all
you foreigners,” the voice replies.
It then shows South Africans of all races and cultures
disappearing in puffs of smoke. It also shows immigrants,
including Chinese, Nigerians, Indians and Europeans vanish.
The only person left, a Khoisan, says: “I’m not going
anywhere. You *$@#* found us here,” then he runs off.
The video, which has gone viral on social networks, has
enjoyed mostly positive support, especially on Twitter. The
video has had 85 000 viewers on YouTube in two days.
Jaysen Sharpe wrote “Great advert from Nandos challenging
xenophobia and intolerance”, while @thirusha reddy took a
swipe at the SABC: “What a surprise, the SABC is refusing to
air the Nandos diversity ad. I personally don’t see how
stating facts can be viewed as offensive…”
Spokesman Kaizer Kganyago said the SABC felt the ad
would incite attacks on foreigners.
“For the mere fact that it has a xenophobic undertone we
decided not to show it. Nando’s may say that it is trying to
promote diversity but what we are concerned about is that
the public might interpret it differently.
“With foreigners being attacked in South Africa, our concern
is that it might re-enforce that… We are in no way
interested in commercial gain over the public’s interest,”